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graphicThom's story

In this story, Thom Haller describes his experience working in the professional services industry, discovering information architecture, and leaving the world of mauve cubicles behind.

The challenges Thom recounts include leaving full time employment, facing questions about what his "life's work" would be, and founding an information architecture firm when no one knew what information architecture was-and few cared to find out. There was no information industry back then and many people told Thom he was "off his rocker."

You can read Thom's story in either of these two formats:

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